The DRAM shortage has certainly forced a myriad of companies to contemplate their uncertain future, but Apple doesn’t appear to be on this list. Earlier, we reported that the iPhone maker was facing a supply chain migraine of epic proportions, where TSMC was sitting on a whopping $1 billion worth of A20 Pro supply because of inadequate DRAM supply. Fortunately for Apple, an analyst believes these claims are nothing but hot air and that Apple’s and TSMC’s tightly integrated and efficient operations are being severely underestimated. Analyst Ming-Chi Kuo believes Apple has planned its 2nm chipset production schedule at least three months in advance, […]

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As the iPhone 18 Pro and iPhone 18 Pro Max face a possible price hike, Apple has reportedly faced yet another setback amid the DRAM crisis: the cancellation of its highly ambitious iPhone 20 release. According to analysts, the next-generation device couldn’t be mass-produced in higher quantities without introducing production defects. Achieving such a complicated design would be accompanied by a massive price increase, especially considering the iPhone 20’s low yields Research firm Jefferies states below that the cancellation of the iPhone 20 means Apple won’t have a high-margin product to provide it with a sufficient financial cushion as memory costs […]

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Apple’s Liquid Glass UI could be the next aesthetic change to copy, particularly that transparency slider, but Microsoft doesn’t wish to adopt this approach. According to an executive, Windows 11 won’t offer additional options for users to tweak the appearance of the operating system with customization tools, and provides his reasoning for that. Fortunately, he hasn’t denied that such a release won’t happen. Third-party tools are available to enable customization on Windows 11, which could be why Microsoft doesn’t want to bring the transparency slider The software giant’s Partner Director of Design, Mark Rogers, was pinged by Emrah on X […]

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Companies such as Samsung, SK hynix, and Micron have chosen to prioritize AI customers because they can place mammoth-sized DRAM orders, pushing Apple into a corner as it strategizes how to overcome this supply chain headache. While CXMT was previously reported to be a beacon of hope, the Chinese memory maker is facing a string of problems, suggesting that even as Apple tests the manufacturer’s DRAM in its products, the deal may not progress further. Even if Apple receives the Trump Administration’s blessing to procure CXMT’s DRAM shipments, the Chinese firm needs to solve its production problems Testing CXMT DRAM […]

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As AI customers race away with DRAM orders to fuel the ongoing crisis, customers and companies alike would adopt smarter ways to preserve existing computers and hardware so that they would be put to better use instead of landing in an e-waste pile. However, a former employee claims that a technology company he worked for isn’t following any of these procedures and is destroying highly capable MacBook Pro models equipped with 48GB of unified memory. More than 100 M4 MacBook Pro models with a large unified RAM count are being destroyed, when donating is a better option Getting rid of […]

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Prior to NVIDIA’s official announcement of the RTX Spark, the chip named N1X showcased some disappointing single-core and multi-core scores on Geekbench 6, failing to beat Apple’s older-generation M3 Max. Fortunately, a fresh leak shows some improvements from the ARM-based silicon, as it’s managed to narrow the multi-core performance gap with Apple’s 14-core M4 Max. Two RTX Spark laptops tested running Geekbench 7 were operating at the “Balanced” power profile, with the 18-core version slightly slower than the 20-core one Two machines with 64GB of unified memory have been spotted on the Geekbench 7 database, with one of the models, […]

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With Google's frontier AI models again reported to have fallen behind their competitors, as evidenced by the recurring launch delays for Gemini 3.5 Pro, which has supposedly fallen short of Google's internal goals, there were increasing rumblings of a widespread upheaval over at Google. Now, just a few days after Google released the Gemini 3.6 Flash to middling reviews, the architect of Google's AI strategy over the past 15 years or so, Jeff Dean, is leaving to build an AGI-focused enterprise, while the incumbent CEO of DeepMind, Demis Hassabis, is stepping down from his apex role. Google's AI-focused division, DeepMind, […]

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Chinese memory manufacturer CXMT has refused Apple's demand for a price cut in negotiations, says a report from the Korean press. Apple has widely been reported to be interested in procuring its chips from CXMT and has purportedly lobbied the US government for the permission to purchase the products for its gadgets sold outside the country. However, the report from the Korean publication Digital Daily outlines that demand from Huawei, Xiaomi and others has placed CXMT in a stronger position to negotiate with the world's largest consumer electronics firm. CXMT's Domestic Customers Provide It Leverage In Negotiations With Apple According […]

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When Apple filed a damning lawsuit against OpenAI a few weeks back for supposedly stealing secrets related to a slew of upcoming consumer-oriented AI devices, we were led to believe that the maker of iPhones had a rock-solid case against OpenAI, replete with the proverbial smoking gun. OpenAI's scathing response to Apple's lawsuit, however, has just demolished that fallacy, painting a picture of utter incompetence within Apple's labyrinthine halls instead. OpenAI says Apple invented a conversation with its general counsel and approached one of the principle defendants only to ask for his help in accessing more information Back in July, […]

Read full article at https://wccftech.com/openai-paints-a-picture-of-utter-incompetence-at-apple-shows-apple-lawyers-emailed-the-wrong-person-after-confusing-two-asian-last-names/

Apple's brand-new leasing program, dubbed Apple Upgrade, goes big on the idea that most consumers won't mind shelling out a tiny amount on a per-day basis just to use a new Apple device, negating the deleterious impact of the ongoing memory 'chipflation' in the process. Mark Gurman: "Instead of asking customers to justify spending more than $1,000 on a phone or laptop, it’s asking whether they can afford roughly a dollar a day" As we reported recently, Apple has just launched Apple Upgrade, a new device leasing program for "iPhone, Apple Watch, Mac, and iPad available on the Apple Store […]

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The rising DRAM costs are what ultimately forced Apple to increase the prices of its Macs, but the positive aspect was that various models were still available to purchase. Unfortunately, the Cupertino giant’s worst nightmare has come to pass because the MacBook Air is reportedly in severe shortage, and while Apple attempts to tackle this problem, it’s focusing on selling as many base 14-inch M5 MacBook Pro units as it can to make sufficient room for the M6 model. Due to the shortage, various M5 MacBook Air configurations won’t be available until September Assuming the MacBook Neo didn’t materialize, the MacBook Air […]

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The pairing of the XPS 13 and Intel’s Wildcat Lake enabled Dell to introduce an affordable MacBook Neo competitor, allowing the company to undercut Apple’s offering with a $699 notebook. At least, that’s what U.S. consumers have to pay. Unfortunately, the same treatment isn’t available for South Korean consumers, who have to pay more than double, and that too for the base model. This indicates that Dell’s distribution simply doesn’t allow it to maintain similar prices across various regions, unlike Apple. The base Dell XPS 13 in South Korea is 71 percent more expensive than the MacBook Neo, ruining its attractive price-to-performance position […]

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One of Apple’s unique traits in the AI and DRAM shortage saga is that, unlike hyperscalers, the Cupertino firm doesn’t need to rely on proprietary data center infrastructure or keep up with expansion and upgrades with billions of mandatory investments. With little capital expenditure burdens on its shoulders and the ability to generate billions in its Q3 2026 earnings, one analyst is thoroughly impressed, but believes a new AI roadmap will quell rising memory costs. Siri AI integrations to drive both hardware replacement cycles and recurring subscriptions Apple’s 9-month record for capital expenditure fell 28 percent to $6.8 billion, according […]

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Cupertino, California, technology giant Apple warned in its 10-Q filing with the Securities and Exchange Commission (SEC) that it could face shortages of computing capacity when it comes to artificial intelligence and machine learning requirements. Apple's latest earnings report was notable for the firm outlining that supply chain constraints could affect its revenue growth in the current quarter. However, a deeper read of its SEC filings reveals that the firm is also concerned about the constraints in AI and machine learning computing infrastructure capacity. Apple Says Product & Services Launches Could Be Delayed Due To Computing Capacity Shortages In its […]

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In what might well be the most significant statement from its latest earnings call, Apple has conceded that it's continuing to evaluate various memory sources, including Chinese vendors, despite the emerging strong opposition from the US lawmakers. Apple does not appear to be budging on trying to secure memory chips from China's CXMT and YMTC, saying the move would help ease the ongoing supply constraints Apple gave two very important pointers on the ongoing memory dynamics in its latest earnings call. First, it said: "We paid more for memory in the March quarter than the December quarter. We expected to […]

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Incoming Apple CEO John Ternus realized that there was massive potential for Apple to launch an affordable notebook for the mass market, which is why he kept pushing for the MacBook Neo to materialize. While analysts and critics alike assumed that a low-cost machine would introduce a ton of compromises, the sales tell another tale, and during Apple’s Q3 2026 earnings call, the company reveals that Mac sales grew more than 25 percent compared to Q2 2026, and it’s all thanks to the affordable portable Mac. The less expensive MacBook Neo didn’t adversely affect Apple’s margins either For the quarter that […]

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Apple has just disclosed the earnings for its fiscal third quarter of 2026, delivering on heightened expectations with a strong print, albeit marred by weakness in its services segment. Apple's earnings highlights for its fiscal Q3 2026 Here are the key highlights from Apple's latest quarterly earnings release: Apple earned $78.68 billion from its products segment and $30.739 billion from its services segment, equating to 18.1 percent year-over-year growth for the former and 12.1 percent for the latter. Apple's Q3 2026 total sales managed to beat the consensus estimate of $108.85 billion. Likewise, its quarterly EPS of $2.02 also came […]

Read full article at https://wccftech.com/apple-hits-it-out-of-the-park-with-tim-cooks-last-earnings-as-the-ceo-despite-scorching-hot-memory-prices-but-drops-the-ball-on-services/

Apple seems to have found a very clever way to counter the ongoing malaise in the consumer electronics sphere, partnering with Klarna to launch a new device leasing program that is now offering unbelievably attractive deals. You can now borrow a 256GB iPhone 17 Pro for $45.99 per month for 12 months, saving $547 off the original $1,099 list price The Cupertino-based tech giant has just launched Apple Upgrade, a new device leasing program for "iPhone, Apple Watch, Mac, and iPad available on the Apple Store online, in the Apple Store app, and at Apple Store locations in the United […]

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Apple’s first MacBook redesign in years could possibly arrive in the fourth quarter of 2026, with reports calling it the MacBook Ultra. However, its OLED touchscreen and other changes could mean that the portable Mac is stamped with a price tag only the most affluent can afford, which is why a new report says that Apple won’t require more than one display supplier. Samsung once more said to be Apple’s exclusive MacBook Ultra OLED supplier, with 2.5 million units said to be mass produced The 14-inch and 16-inch OLEDs are said to be designed and manufactured by Samsung, a name […]

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