Nintendo of America has just unveiled a new storewide promotion it's calling the "Customer Appreciation Sale", which, according to the announcement post, is one of the largest promotions ever. Except that the discounts are being funded, at least in part, by those tariff refunds that the company is simultaneously arguing in federal court that it has no legal obligation to pass on to consumers. According to Nintendo's own news blast, the Customer Appreciation Sale runs from September 13 through September 26 across the Nintendo eShop, the Nintendo Store, and participating retailers. It covers 30% off dozens of Nintendo Switch digital […]

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At the beginning of March 2026, a report from Aftermath reveal that Nintendo had issued a lawsuit against the US government for what it claimed was "unlawful impositions of tariffs." Now, another lawsuit has appeared in relation to that suit, but it's not coming from Nintendo or the US government. Instead, it's directed at Nintendo from players in California and Washington, who claim that if Nintendo gets the money it claims the US government unlawfully charged, then that tariff money should make its way back to the players, who paid for the higher prices implemented because of those tariffs. This […]

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This lawsuit comes after a Supreme Court decision struck down some of the president's sweeping tariffs, which had impacted Nintendo and thousands of other companies.

Since April 2025, the wider video game industry has been discussing how Nintendo and other hardware makers would respond to the tariffs imposed by the current US government and how those tariffs would affect the price of devices and consumer sales. In all that discussion, the idea that Nintendo, despite its litigious nature, would respond with a lawsuit aimed at the US Government was not what you would call a popular guess. Well, Aftermath's latest report is a reminder to never underestimate Nintendo's willingness to go to court. Nintendo is officially suing the US Government, specifically Scott Bessent, Secretary of […]

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Apple is very clearly ramping up its US-based manufacturing footprint, as evidenced by its soaring server production capacity at its Houston plant, coupled with plans to relocate the manufacturing of Mac mini devices to that same Texas-based facility. These moves not only serve to broadcast Apple's commitment to the pledges that it gave to the Trump administration in the past few months to win tariff-related reprieve, but also now form the bedrock of a dedicated risk-mitigating strategy for tail-end geopolitical shocks, including a possible invasion of Taiwan by China. Apple's Houston facility is rapidly becoming its 'make in America' manufacturing […]

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