Update 23/04/2026: Minutes after reporting on this change, a letter sent internally within Xbox, co-authored by chief executive officer Asha Sharma and chief content officer Matt Booty, was published on the Xbox Wire blog. It not only confirmed the name change and the sunsetting of the Microsoft Gaming brand but also laid out a new plan for the next era of Xbox. Read the full article here. Original Story: Asha Sharma, the recently installed chief executive officer at Microsoft Gaming who has already been taking some big swings by decreasing the price of Xbox Game Pass Ultimate has reportedly just […]

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The retirement of Microsoft Gaming CEO Phil Spencer was quite unexpected. The 58-year-old executive had just presented the Xbox Developer Direct in January, save for an older rumor that was, however, quickly dismissed by Microsoft as nonsense. Phil Spencer, who received the D.I.C.E. Lifetime Achievement Award in 2022 for his contribution to the industry, worked at Microsoft for 38 years. After starting on projects like the digital encyclopedia Encarta, he joined the Xbox team as general manager of Microsoft Game Studios EMEA. Later, he was promoted to GM of the entire Microsoft Game Studios division and, eventually, as executive VP […]

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Asha Sharma, the new boss of Xbox and chief executive officer of Microsoft Gaming, is looking at ways to make good on her promise to bring about the "return of Xbox," and part of how she's looking to do that according to a report from The Information (spotted by GameSpot) is by making Xbox Game Pass and the entire brand "more enticing to a broader range of customers," specifically by trying to "offer lower-priced tiers." Yes, that's right. According to the report, Sharma is potentially going to give herself the easiest slam-dunk she can as she begins her tenure as […]

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Asha Sharma, the recently installed chief executive officer of Microsoft Gaming and the new head of Xbox following Phil Spencer's retirement, has just teased the next-generation Xbox console in a post on her personal X (formerly Twitter) account, which we now know is codenamed Project Helix. Sharma shared the codename and what appears to be a new look for the Xbox logo, while also teasing that this new console will "lead in performance and play your Xbox and PC games," confirming reports that the next generation of consoles from Xbox will bea hybrid between a PC and console, capable of […]

Read full article at https://wccftech.com/asha-sharma-teases-next-gen-xbox-project-helix-pc-console-hybrid/