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Xbox CEO Signals the Potential of Cheaper Next-Gen Hardware as she Admits it’s β€œHard to Imagine” Players Affording $1K+ Consoles

10 June 2026 at 14:49

Asha Sharma in a green jacket is smiling next to a Project Helix logo.

Xbox's new chief executive officer Asha Sharma continues to spend the beginning of her tenure undoing the decisions of the previous regime. After Sarah Bond described the next generation of Xbox as a "very premium, very high-end, curated experience," Sharma is relaying a seemingly more realistic message. One where she and her regime understand that players will likely neither be willing nor capable of spending thousands of dollars on new hardware, and that the platform will need to try something other than just trying to deliver a 'high-end, premium experience.' This is another comment that comes from Sharma's recent Fortune […]

Read full article at https://wccftech.com/xbox-ceo-signals-potential-of-cheaper-next-gen-hardware/

Xbox CEO Asha Sharma Teases Project Helix, the Next-Gen Xbox, Promises it Will β€œLead in Performance and Play Your Xbox and PC Games”

5 March 2026 at 20:20

A black background features an abstract logo above the text 'Project Helix' in white.

Asha Sharma, the recently installed chief executive officer of Microsoft Gaming and the new head of Xbox following Phil Spencer's retirement, has just teased the next-generation Xbox console in a post on her personal X (formerly Twitter) account, which we now know is codenamed Project Helix. Sharma shared the codename and what appears to be a new look for the Xbox logo, while also teasing that this new console will "lead in performance and play your Xbox and PC games," confirming reports that the next generation of consoles from Xbox will bea hybrid between a PC and console, capable of […]

Read full article at https://wccftech.com/asha-sharma-teases-next-gen-xbox-project-helix-pc-console-hybrid/

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