One of the biggest news stories of the year is easily the announcement by Sony that they will no longer be printing any physical PlayStation discs after 2028. While this was met with immediate backlash from fans and general consumers, some game publishers are painting a rather different picture – with Ubisoft CEO Yves Guillemot claiming that “we think it will not disturb the industry too much.”

During the company’s most recent quarterly investor call, Ubisoft CEO Yves Guillemot was asked for his take on Sony’s recent announcement that they will be getting rid of physical disc printing come 2028. Offering a somewhat unpopular position on the matter, Guillemot claimed (as transcribed by PCGamer):

“What we saw on the PC is that it helped to grow the market […] There's also some pressure for the future on the cost of machines, and being able to be only digital will help to have more accessible machines, I would say. There are pluses and minuses, but we think it will not disturb the industry too much.”

Ubisoft’s relationship with digital media is an interesting one. Unlike many publishers, Ubisoft is more than willing to offer deep discounts on many of its games on a regular basis, making one aspect of digital-only releases perhaps a bit less concerning.

At the same time, the discounting of these physical games at retailers also likely contributes to their decision to offer similar sales on its digital titles – and so it’s a bit of a chicken and egg situation.

Either way, no matter what Ubisoft thinks, moving away entirely from physical discs will likely have far more reaching consequences than most expect.

KitGuru says: What do you think of Guillemot’s comment? Is it tone deaf? Will consumers benefit at all from this massive impending industry shift? Let us know down below.

Despite all of the many different controversies seen throughout the video games industry in 2026, one of the most notable is Sony’s announcement that they will no longer be printing PlayStation discs come 2028 – pretty much marking the end of physical media in gaming. One company which should be concerned is US retail giant GameStop. According to the CEO however, this latest move is “totally, totally irrelevant.”

Taking part in an interview with Bloomberg Tech, GameStop CEO Ryan Cohen was asked about PlayStation’s recent announcement regarding their discontinuing of disc printing: “If the hardware makers are reportedly moving to discless on the console side, future game launches are digital only, where does that fit in for the business plan

According to the CEO, “it doesn’t matter at all” explaining “Software, it mattered in the past. Software today makes up less than 12% of the business, and collectables makes up over half the business. So, it's totally, totally irrelevant.”

For the uninitiated, GameStop has for many years now been trying to move away from the pure selling of video games including, as mentioned by Cohen, by leaning more into merchandise and other ancillary accessories.

That said, GameStop’s endgame still seems to be the desire to acquire e-commerce giant eBay – a plan which they first announced back in May.

Regardless of GameStop’s own plans, it is safe to say that the decision by Sony to get rid of physical media will have a reverberating impact across the games industry and beyond.

KitGuru says: What do you think of GameStop in 2026? Is the retailer ‘irrelevant’? Let us know down below.

The past few weeks have been rather stressful, with the future of Xbox seemingly being in flux while we waited for Microsoft to officially announce a number of wide-ranging changes across the console maker’s studios. Finally, the cat has been let out of the bag, with as many as 5 different teams set to part ways with Xbox. Despite this, CEO Asha Sharma remains confident and ambitious, claiming that they hope Xbox will one day serve “more than a billion people each day.”

As obtained by publication The Verge (paywalled), Xbox CEO Asha Sharma recently sent out a memo to employees, finally addressing the future of the company in the wake of constant leaks/rumours.

The memo is rather lengthy, and includes details on what will become of studios Arkane; Compulsion Games; Double Fine; Ninja Theory and Undead Labs (with some being sold off and others going independent).

This, of course, is all in service of Xbox’s long-term health according to Sharma, who seems to have some rather ambitious plans for the console maker.

Near the end of the memo, Sharma revealed that she hopes Xbox will one day surpass all other console manufacturers combined, stating:

“I want XBOX to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. XBOX has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027.”

Given that even the likes of PlayStation ‘only’ sees roughly 130 million monthly active users, Xbox wanting to almost 10x the figure on a daily basis seems like a bit of a stretch. That said, we will have to wait and see.

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KitGuru says: What do you think of this latest memo? Is 1 billion daily users feasible? Will Xbox still exist in 2035? Let us know your thoughts down below.

For a few years, Sony had been porting over many of its single-player PlayStation 5 games to PC at an increasing rate. This seemed to stop rather suddenly, with the most recent addition being The Last of Us Part II back in early 2025. With rumours claiming that Sony has reversed-course on bringing more single-player titles to PC, PlayStation’s CEO has now officially commented on the matter.

Taking part in an interview with the Japanese publication Famitsu, Sony Interactive Entertainment President and CEO ‘Hideaki Nishino’ spoke on a number of topics. When asked about “reports suggesting that [Sony] might reconsider bringing PS5 titles to PC” Nishino had this to say (as translated):

“Our current main policy is that, for single-player games developed in-house, we will further refine the value of the gaming experience that PlayStation can offer. At the same time, we believe it is important for live-service games to reach a wider audience through online multiplayer, so we continue to view releases on both PS5 and PC as the standard.”

While not a 100% clear answer, Nishino did seem to acknowledge this shift in strategy – even if the phrase “further refine the value of the gaming experience that PlayStation can offer” leaves plenty of wiggle room for interpretation.

Either way, the CEO certainly isn’t refuting the rumours, and so it seems like the strategy may have indeed changed; at least for now.

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KitGuru says: What do you think of Nishino’s answer? Does it give you any greater clarity? Why is Sony backing away from PC? Let us know your thoughts down below.

Ever since Nintendo began to charge $80 for some of its Switch 2 games, there has been a growing discussion surrounding game prices and more specifically how much Rockstar Games’ highly-anticipated Grand Theft Auto VI will cost at launch. While we have yet to get an official figure, the CEO of Take-Two Interactive has now commented on the matter.

Speaking during a recent appearance at the ‘iicon’ video game conference, Take-Two CEO Strauss Zelnick officially commented on the potential price for Grand Theft Auto VI, stating (as transcribed by IGN):

“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”

Zelnick continued, “We look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”

While pretty much no-one expected Zelnick to announce the official price for GTA VI during the conference, his comments do suggest that hopefully the popular memes claiming that Grand Theft Auto VI will cost $100+ remain just that: jokes and memes. With GTA VI scheduled to release this November however, we will have to find out sooner or later.

KitGuru says: What do you think of Zelnick’s comments? What price do you believe GTA VI will cost at launch? How much would you be willing to pay? Let us know down below.

In the final months of 2025, we began hearing that Apple may be on the hunt for a new CEO, as Tim Cook was expected to step down sometime in 2026 after leading Apple since the passing of Steve Jobs in 2011. Now, it has been confirmed that Cook is indeed departing as Apple CEO. 

Apple confirmed last night that Tim Cook would be stepping down as CEO but would remain with the company as Executive Chairman. In his place, John Ternus will become the new CEO of Apple.

Apple has apparently been preparing for this since last year, when Ternus emerged as a frontrunner for the CEO position. For those who don't know, Ternus has worked at Apple for around 25 years and has been a major contributor to generations of iPhones, iPads, AirPods, Watches and other products.

At this point, Apple has cemented itself as one of the biggest tech companies in the world, in large part thanks to the dominance of the iPhone. Ternus will be leading Apple during an interesting time with experimental ideas like the foldable iPhone coming up.

Discuss on our Facebook page, HERE.

KitGuru Says: Apple's new leader is going to have a chance to show something bold later in the year, when it is expected that the foldable iPhone will be announced. 

A major leadership transition is about to happen at Microsoft Gaming, as Phil Spencer officially announced his retirement. Spencer's departure marks the end of an influential era during which he transformed Xbox from a struggling console brand into what it is now. Joining him in departure is Xbox President Sarah Bond, who has resigned from Microsoft entirely to pursue new opportunities, a move that surprised many who viewed her as Spencer's logical successor.

To lead the division into its next chapter, Microsoft has appointed Asha Sharma as the new Executive Vice President and CEO of Microsoft Gaming. Sharma, with a background in scaling platforms at Meta and Instacart, most recently served as the head of Microsoft's CoreAI product division. In her first message to employees, she emphasised a commitment to “great games” and “the return of Xbox”, while pointing out that the company will not flood its ecosystem with “soulless AI slop”, affirming that games must remain art crafted by humans.

As part of this organisational reset, long-time executive Matt Booty has been elevated to Executive Vice President and Chief Content Officer, reporting directly to Sharma. Booty's expanded role gives him oversight of nearly 40 internal development teams across the Xbox, Bethesda, Activision Blizzard, and King portfolios, putting him in charge of iconic franchises such as Call of Duty, Halo, and The Elder Scrolls.

This shakeup arrives as Xbox celebrates its 25th anniversary and manages a global active user base of over 500 million gamers. While Spencer will remain in an advisory role through the summer of 2026 to ensure a smooth handoff, the new leadership team of Sharma and Booty faces the immediate challenge of navigating slowing hardware sales and the continued integration of the Activision Blizzard acquisition.

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KitGuru says: The appointment of a platform-scaling expert like Asha Sharma over a gaming-native veteran like Sarah Bond suggests that Satya Nadella views the future of Xbox as a distribution and services challenge rather than just hardware. While Sharma's “no AI slop” pledge is welcome, the departure of both Spencer and Bond, the primary “human faces” of the brand, will likely leave a void in the community.