If you’ve been waiting to try Apple’s revamped Siri without installing a developer beta, you now can. The company on Tuesday released the iOS 27 public beta, giving iPhone owners early access to its AI-powered assistant and other new features before the software’s official launch this fall.

The update is part of Apple's broader effort to make Siri feel more natural and personal, as it rebuilds the assistant around generative AI.

A new UBS Evidence Lab has now cast a substantial pall over Apple's iPhone-related demand pillars. While the iPhone purchase intent has risen in the US, the UK, and Germany, it appears to have cratered in China, with the new Siri's upcoming AI features seemingly failing to spur demand, and compounded by a decline in the iPhone Ultra's net interest metric. Apple Intelligence and the new Siri are apparently failing to drive incremental demand, while the net interest for the upcoming iPhone Ultra has declined by 100 basis points A new UBS Evidence Lab survey, which spanned over 7,500 smartphone […]

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I'm desperate for a personal AI assistant, but do I really want to become the kind of person who can't function without the friendly robot voice in my phone?

The vibe of Apple's 2026 WWDC keynote felt like a spouse proudly listing all the honey-do-list items tackled. One subtle example: the many AI demos of someone standing, phone in hand.

Apple primarily made the case for an improved experience with its long-standing Siri assistant, which like most other announcements had a hefty helping of AI.

Siri is finally getting its own app.

"If you're grabbing a bite with friends and point your iPhone at the bill, then [you can] select what you ordered to split the tab with Apple Cash," said Apple VP of Software Sebastien Marineau-Mes.

Apple's Siri-related test case is finally at hand, and no amount of prevarication will forestall judgement. Now, one analyst has aggressively upped the proverbial stakes by declaring that Apple will not only have to match but also exceed the typical utility offered by Google's Gemini-class AI models in disparate spheres. Ming Chi-Kuo: Apple's new Siri will have to "deliver better AI applications, agentic workflows, and on-device & cloud hybrid experiences than Google" The famous Apple analyst, Ming Chi-Kuo, has penned an interesting post on the eve of WWDC 2026, noting that while people have generally kept faith that Apple will […]

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Apple's WWDC nears: Here's what you can look forward to.

Apple's new Siri, empowered by a custom Google Gemini model in the cloud, was supposed to run on Apple silicon, or so the maker of iPhones had assured not too long ago. Yet, Apple has struggled to accommodate Google's behemoth of a model on its own servers, forcing the Cupertino-based tech giant to resort to a NVIDIA GPU-based band-aid of sorts to safeguard at least a shred of its privacy-related credentials, all the while hosting the Siri-enabling Gemini model on Google's servers. Apple has to host the new Siri-enabling behemoth of a model on Google's servers for optimal inference, and […]

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With nary a mystery left as to the upcoming iOS 27 and the new Siri, Apple's WWDC event is starting to feel a bit stale at the edges, especially as a series of leaks have just thoroughly demystified Apple's upcoming goodies, replete with detailed concept-based images of the new UI. A new leak has just given us our first glimpse at what the actual UI on Apple's iOS 27 will look like, replete with the new Siri app in action Bloomberg's Mark Gurman has just given us our first look at what the new UI on the upcoming iOS 27 […]

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Apple is not above employing a few sneaky tricks to steal some of its competitor's thunder, especially as coincidence alone is not a very credible explanation for Apple's casual disclosure of a few agentic capabilities of the new Siri, with the announcement apparently timed to land just hours ahead of Google's I/O event. Behold the new accessibility-geared Apple Intelligence features: VoiceOver, Magnifier, Voice Control, and Accessibility Reader Apple has just unveiled four key accessibility-themed Apple Intelligence features that are likely to debut with iOS 27. Apple Intelligence's VoiceOver and Magnifier features are meant to assist individuals who are either blind […]

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Apple has now formally started issuing media invites for the next month's WWDC 2026 highlight event after publishing the event's crammed schedule. Meanwhile, prominent tipsters, such as Mark Gurman, appear to have taken it upon themselves to thoroughly unmask Apple's upcoming iOS 27 update and the all-new Siri voice assistant that it entails, with a bevy of leaks coming to our notice in just the last few days alone. Apple's preparations for next month's WWDC 2026 event are now entering a high gear As mentioned earlier, Apple has now formally issued a schedule for the next month's WWDC event, which […]

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Privacy will be a major theme when Apple unveils a new version of Siri.

Apple seems to have turned one of its biggest weaknesses - its inability to develop a homegrown overarching AI framework - into a quasi-strength by eschewing the CapEx escalator that many of its Mag 7 peers are firmly perched upon, at least as per the views expressed by the Evercore ISI analyst, Amit Daryanani. If you tune out short-term concerns related to memory and Apple Intelligence, you'd realize that the iPhone giant has a winning strategy at hand, claims one analyst Daryanani has identified five key strengths that Apple currently retains, and which form a fundamental basis for its growth […]

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Apple has agreed to pay $250 million to settle a class action lawsuit for overpromising the arrival of Siri's AI features.

Apple had gone all-in on AI at its WWDC 2024, promising a veritable suite of AI-powered capabilities that have yet to materialize even after two years. And now, the Cupertino-based tech giant is paying the price for over-promising and under-delivering on its much-hyped AI-powered Siri. Apple to pay $250 million to settle a class-action lawsuit that had accused it of running a false advertisement campaign by hyping up the yet-to-be-seen AI capabilities of its Siri voice assistant For the benefit of those who might not be aware, Apple had extensively touted a more personalized Siri at its WWDC 2024, promising […]

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Apple is banking on the upcoming iOS 27 and macOS 27 updates to regain relevance in the edge AI sphere, with plans already underfoot to launch a new, highly capable, Gemini-backed, and wholly integrated chatbot-style Siri. Even so, Apple's ambitions for the upcoming updates are apparently much more expansive than previously believed, with the Cupertino-based tech giant now eyeing an unassailable lead in AI-driven photo-editing capabilities. Apple is planning to use its on-device AI models to "extend, enhance, and reframe photos" within iOS 27 and macOS 27 According to Bloomberg's Mark Gurman, with the upcoming iOS 27 and macOS 27 […]

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