The Pixel 11 family is being prepped for a launch next month, and with it, Google will announce its brand-new Tensor G6 silicon. Irrespective of whether Mountain View titan cannot be included in the same conversation as Apple, Qualcomm, and MediaTek regarding chipset advancements, there’s one area in which Google excels, but that doesn’t necessarily mean that the company has the upper hand. Pixel 11’s Tensor G6 to be TSMC’s first 2nm chipset, obtaining a one-month lead over Apple’s A20 Pro While Apple, Qualcomm, and MediaTek will be busy unveiling their chipsets in September, Google has an upper hand because its […]

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After almost six generations of Tensor chipset launches, Google still hasn’t figured out that its custom silicon is one of the biggest selling points of a smartphone. We thought that by switching to TSMC, the Tensor G5 could finally be rid of the performance curse that plagued past SoC releases, but we couldn’t have been more wrong. Looking at the company’s Q1 2026 statistics, its U.S. smartphone market share could continue to dwindle if it ignores this specific aspect of its devices. Then again, Google can also capitalize on other areas, assuming it wants the Pixel 11 family to remain one […]

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While Google's Tensor-class SoCs have always represented an intricate balancing act between performance and cost, the upcoming Tensor G6 chip - which bears the internal codename Malibu - appears to be tilting that balance ever so slightly in the favor of cost controls, as evidenced by Google's apparent decision to use a refreshed version of a 5-year-old GPU. Of course, in the age of relentless memory-focused 'chipflation,' Google's quirky gambit might well yield an optimal mobile-focused SoC, especially if the Tensor G6's TPU steps up, and manages to paper over any GPU-led shortcomings. Google Tensor G6 chip's architecture and specifications […]

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It wouldn't be Google if it did not somehow try to hobble its Tensor-class chips. And, this unfortunate trend appears all set to continue with the upcoming Tensor G6 SoC, which is quite likely to sport a GPU that launched all the way back in 2021! A new leak indicates that the Google Tensor G6 chip will sport the PowerVR CXT-48-1536 GPU that debuted in 2021 As our readers would be well aware, we had ripped into Google a few months back for using generations-old ARM CPU cores within the Tensor G5 chip. Thankfully, as per recent leaks, Google has […]

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The Tensor G5 was a missed opportunity for Google because it was the company’s first chipset to be mass produced by TSMC, and it still managed to be slower than a near-six-year-old A14 Bionic found in the iPhone 12 Pro Max. Normally, we’d forgive the Mountain View giant’s mistakes, but according to the latest leak, history could repeat itself, as a new Tensor G6 leak suggests it will likely share its predecessor’s disappointing attributes, meaning that the Pixel 11 launch could once more be an entire generation behind its rivals. Tensor G6 to feature a 7-core CPU in new Geekbench 6 leak, compromising […]

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