Intel is taking a different approach with its next-generation CPU architecture, as confirmed in a latest interview. Intel Next-Gen Core Will Hit Desktops First, As Nova Lake Takes Aim at AMD Intel has confirmed that its next-generation CPU core associated with the Nova Lake will launch on desktop platforms before making its way to the data center. This has been confirmed by the company's VP and general manager, Robert Hallock, who revealed the strategy to Tom's Hardware while discussing AMD's decision to introduce its Zen 6 architecture in the server market first. Speaking to Tom's, Hallock said that Intel has […]

Read full article at https://wccftech.com/intel-flips-the-script-on-amd-as-nova-lake-targets-desktops-first-while-zen-6-chases-servers-with-epyc-venice/

The newly launched flagship CPU has already entered the top 10 best-selling CPUs on Amazon and could eventually move up on the chart. AMD Ryzen 9 9950X3D2 Enjoys Better Popularity Than Intel's Best CPUs on Amazon, Selling as the 10th Best Selling CPU at $899 The Ryzen 9 9950X3D2 didn't impress much and brought even smaller uplifts over Ryzen 9 9950X3D than Ryzen 7 9850X3D brought over the Ryzen 7 9800X3D. Moreover, the hefty price tag of $899 makes it unappealing and unreachable for the masses. But there are always enthusiasts who wouldn't spend a day without buying the latest […]

Read full article at https://wccftech.com/amd-ryzen-9-9950xd2-rises-to-top-10-best-selling-cpus-on-amazon-us/

While everyone wants faster hardware, Intel says the answer lies in software optimization, and the P and E cores are almost identical in gaming performance. Robert Hallock Says E-Cores Don't Degrade Gaming Performance and PC Enthusiasts are "Underestimating" the Importance of Software Intel might not have been able to deliver X3D-equivalent performance in gaming with its latest Core Ultra 200 series, but it has gotten closer with the Plus variants. While still noticeably behind when it comes to the leading gaming performance, Intel blames this regression more on the "software" optimization than the hardware itself. In an interview with PC […]

Read full article at https://wccftech.com/intels-hallock-blames-software-not-silicon-for-gaming-gap-claims-30-performance-is-hiding-behind-poor-optimization/

You may have already seen our review of the new Core Ultra 5 250K Plus and Core Ultra 7 270K Plus CPUs HERE, in which case you have already seen a moment from our interview with Robert Hallock, VP/GM Enthusiast Channel Business at Intel. The time has come to grab a long drink and settle back for the whole conversation and we guarantee you will learn plenty about Intel's plans in 2026 and beyond.

While we were working on our reviews of the Core Ultra 200S Plus CPUs we were invited to interview Robert Hallock and Erin Maiorino, Director of CPU Technical Marketing in Client Computing Group. At this stage we knew the new CPUs were good, however our reviews hadn't been published so we took the opportunity to dig into some of the more unusual technical aspects of the CPUs.

We also figured it was a good time to ask Intel what went wrong with the original launch of Core Ultra 200S and to gently quiz them about the next generation CPU which is code named Nova Lake.

KitGuru says: Intel Core Ultra 200S Plus has delivered excellent results and today we learn why it took so long to finally come good.