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Nexon Says Its AI Approach β€œDoesn’t Replace Creative People, it Frees Them to Create,” While Boasting It’ll Make Games With Fewer People

2 April 2026 at 17:47

A character stands on an alien planet with large metallic rings in a desert landscape during sunset, from the game ARC Raiders.

Nexon, the parent company behind Embark Studios and its massive PvPvE extraction shooter hit ARC Raiders has long been a supporter of AI and Generative AI (GenAI) entering the game development workflow. It was Nexon's CEO, Junghun Lee, who last year said that players should assume all game makers are using GenAI, which got a rousing rejection from several game developers at the time. So it's no surprise that in the company's latest Capital Markets Briefing, Lee and the company's recently appointed executive chairman (and head of Embark Studios), Patrick SΓΆderlund, both boasted about how Nexon's approach to AI and […]

Read full article at https://wccftech.com/nexon-says-ai-approach-doesnt-replace-creative-people-it-frees-them-to-create/

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