Two separate pieces of analyst research dedicated to GTA 6 landed this week, and while they measure entirely different things, they tell a remarkably consistent story about how far the reach of Rockstar's prized franchise now extends beyond its own fanbase. Piper Sandler Raises Its Sales Projection Again Back in June, we covered Piper Sandler's initial projection framework, which analyzed subreddit traffic from roughly 15 major game launches to estimate that GTA 6 would sell more than 45 million units at launch. Analyst James Callahan's new note, issued this week, pushes the already massive sales projection even further. Weekly visitors […]

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A fresh report from gaming market analyst firm Newzoo suggests that GTA 6's opening week of pre-orders has already set a new benchmark for the industry, with the game on pace to book between $3.25 billion and $5.2 billion in launch-week revenue alone. According to Newzoo's Game Performance Monitor, Rockstar's long-awaited Grand Theft Auto 6 generated roughly $180 million in digital pre-order spending across the US and the five largest European markets (UK, France, Germany, Italy, and Spain) in the final week of June, when pre-orders first opened. Newzoo then used GTA 5's lifetime console player distribution as a reference […]

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