WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel.

Amazon will use visual search and AI to show AI-generated product images that match your search queries. The retailer says it will help guide users to products.

U.K. regulators are requiring Google offer a tool allowing website publishers to opt-out of generative AI search features. The option will be tested in the U.K. then rolled out globally.

The enterprise AI search startup tripled its annual revenue even as tech giants entered the category.

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.  On this episode of TechCrunch’s Equity podcast, Rebecca […]

Google overhauled Search at I/O 2026, replacing blue links with AI agents. The backlash has been swift. DuckDuckGo app installs spiked 30% as users seek a way out.

Google is transforming Search from a list of links into an AI-powered experience filled with conversational answers, autonomous agents, and interactive interfaces — a shift that could further reduce traffic to publishers across the web.

The company saw a 30% year-on-year jump in the number of people using search every week, CEO Steve Huffman said on Thursday.

Gushwork has raised $9 million in a seed round led by SIG and Lightspeed. The startup has seen early customer traction from AI search tools like ChatGPT.