The Apple Upgrade Leasing Program Bets That Consumers Won’t Blink At ~$1 Per Day For A Brand-New iPhone Or Mac
Apple's brand-new leasing program, dubbed Apple Upgrade, goes big on the idea that most consumers won't mind shelling out a tiny amount on a per-day basis just to use a new Apple device, negating the deleterious impact of the ongoing memory 'chipflation' in the process. Mark Gurman: "Instead of asking customers to justify spending more than $1,000 on a phone or laptop, it’s asking whether they can afford roughly a dollar a day" As we reported recently, Apple has just launched Apple Upgrade, a new device leasing program for "iPhone, Apple Watch, Mac, and iPad available on the Apple Store […]
Read full article at https://wccftech.com/the-apple-upgrade-leasing-program-bets-that-consumers-wont-blink-at-1-per-day-for-a-brand-new-iphone-or-mac/
