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NVIDIA Loses Ground With AI Engineers as Cooling and Power Costs Push Hyperscalers Toward Custom ASICs, Evercore Warns

20 May 2026 at 14:52

A person in a shiny jacket holds up a graphics card on stage with a presentation backdrop.

While AI GPU giant NVIDIA's chips are widely believed to offer superior total cost of ownership (TCO) compared to custom AI chip alternatives, analysts from Evercore ISI believe that AI engineers are unimpressed by them. NVIDIA CEO Jensen Huang has defended his firm's AI chip price points on multiple occasions by claiming that they offer better performance efficiency compared to peers. However, according to the Evercore report, AI engineers are also focused on other metrics, such as the cost of cooling the chips, when deciding which products to use. Power Consumption & Cooling Are Important For NVIDIA's AI Chip Costs, […]

Read full article at https://wccftech.com/nvidia-loses-ground-with-ai-engineers-as-cooling-and-power-costs-push-hyperscalers-toward-custom-asics-evercore-warns/

NVIDIA Blackwell Costs Twice As Much As Google And Amazon’s Custom AI Chips, Yet Morgan Stanley Says It’s Worth It

18 May 2026 at 18:14

Investment bank Morgan Stanley believes that even though building a data center with NVIDIA's Blackwell GPUs costs twice as much as building one with AI application-specific integrated circuits (ASICs), the computing power efficiency of the NVIDIA chips is significantly greater than the custom chips as well. The high costs of NVIDIA's latest AI GPUs are a hot-button market topic, with CEO Jensen Huang having asserted on multiple occasions that even though his chips are pricey, they offer greater returns over the long term. NVIDIA's Compute Performance Per Watt Is Up to 8x Ahead Of Custom AI Chips, Says Morgan Stanley […]

Read full article at https://wccftech.com/nvidia-blackwell-costs-twice-as-much-as-google-and-amazons-custom-ai-chips-yet-morgan-stanley-says-its-worth-it/

Amazon CEO Says Chip Business Is β€˜On Fire,’ Graviton & Trainium Now Competing At Intel, AMD, And NVIDIA Scale

10 April 2026 at 15:11

A person holding a chip with the logo 'annapurnalabs' and model number 'ALM-B211.'

Amazon's CEO, Andy Jassy, issued a letter to shareholders about the company's custom chip business, and his words showed strong optimism about the in-house infrastructure stack. Amazon's Andy Jassy Hints Towards Selling Their Custom Silicon To External Customers, Given Their Internal Success There's no doubt that hyperscalers are experiencing what we call a 'compute crunch' today, with current infrastructure unable to meet the demand driven by AI and related services. We have seen giants like Amazon, Google, and Meta resort to custom silicon efforts as a way to address this gap in compute capabilities, but out of the bunch, Amazon's […]

Read full article at https://wccftech.com/amazon-ceo-says-chip-business-is-on-fire-graviton-trainium-now-competing-at-intel-amd-and-nvidia-scale/

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