Apple’s base iPhone 17 has taken the smartphone industry by storm, with its aggressive pricing and stacked features being two key factors behind why it was the best-selling smartphone globally for Q1 2026, at least according to Counterpoint Research. Now, just imagine if it were $100 cheaper, what sort of reception would this handset garner from the public? There would be utter chaos and rightfully so, which is why Apple should keep this model around even after the base iPhone 18 launches in early 2027. While it’s an excellent strategy, there will be a newfound problem that Apple needs to tackle. […]

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Apple has incessantly faced overwhelming odds against local brands like Huawei, Xiaomi, and others in China, and there’s an ongoing belief that customers would pick these Android devices over an overseas company to fuel the nationalist sentiment. However, slap on a discount on the latest iPhone 17 lineup and see how that exact sentiment changes. Leading up to China’s “618” shopping festival, which is the region’s second-largest e-commerce sales event, price cuts on various Apple handsets have resulted in millions of activations, according to one tipster. The data shows that consumers will pick value over everything else, especially when there’s […]

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China’s 618 sale offers local players a small breathing room to get their shipment momentum going strong, but the ongoing DRAM shortage has been quite problematic for these manufacturers, as rising component costs have pretty much guaranteed that consumer demand will fall off a cliff, unless you’re Apple. The Cupertino firm is expected to dominate the forthcoming shopping festival as all of its iPhone 17 models have been discounted, with buyers offered up to a whopping $368 price cuts. As expected, the iPhone Air will receive the heftiest of discounts, which includes subsidies, but the iPhone 17 Pro lineup is also […]

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Apple made one of the best decisions for the iPhone 17 launch when it equipped the base model with flagship features, such as an LTPO OLED panel paired with the A19 SoC, which is mass produced on TSMC’s 3nm process. Sticking with the same $799 but offering double the storage, it was no surprise that the iPhone 17 would gain popularity, especially in China. Despite the myriad of options, not to mention consumers displaying an affinity towards domestic brands, Apple defied overwhelming odds as its base model approaches 30 million activations, which also explains why the iPhone 18 has been […]

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Apple’s launch strategy for this year is going to be a little different, as the base iPhone 18 isn’t going to be a part of the lineup, with the company delaying the unveiling to early 2027. It turns out that the device’s absence from the September keynote is part of a bigger plan to maintain healthier margins during the DRAM shortage, at least that’s what a tipster wants you to believe. The base iPhone 17 is already the best-selling smartphone in the world, with Apple expected to dominate markets by keeping it around for longer With Apple previously claimed by Weibo […]

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In what is a testament to Apple's penchant for optimizing its products to the umpteenth extent, the iPhone 17 models show the least performance variation between the early review units and their mass production counterparts, with many Chinese OEMs predictably faring quite poorly against Apple's benchmark consistency. Apple's iPhone 17 production models show admirable performance consistency against early review units As per a recent test that compared various flagships based on the performance of early review units with their production-ready counterparts, Apple's iPhone 17 lineup showed lowest variance overall, with the iPhone 17 Pro and Pro Max going so far […]

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