Netflix paid good money to stream Grand Theft Auto 6‘s gameplay reveal last week, and going by the numbers, it got its money’s worth.

31 million views and counting

According to Netflix’s own Tudum data, the 27-minute GTA 6 Extended Look pulled in 31.1 million views, making it the number one “movie” in 58 countries and a top 10 entry in 87 of 93 tracked regions. It even beat The Whisper Man, Netflix’s own new film starring Adam Scott and Robert De Niro. Beating your own release is one thing, but topping the entire streamer with a game trailer is another.

The stream was so busy that Netflix reportedly buckled for a short while right after launch, before people could get in to watch it.

The footage didn’t stay a Netflix exclusive for long either. Once it hit YouTube later the same day, it racked up over 17 million views in under four days. Add that to Netflix’s tally and the reach starts looking properly massive, though the two platforms obviously don’t measure viewership the same way.

For comparison, Guillermo del Toro’s Frankenstein hit 29.1 million views in its first three days on Netflix last year. GTA 6 matched that kind of pull with a trailer, not a full film.

None of this is surprising when GTA 6 already has an estimated five million pre-orders across PS5 and Xbox, and PS5 Pro consoles are reportedly getting harder to find at US retailers because of it. The only thing left to prove now is whether the game can live up to the hype when it launches on Nov. 19.

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