Passionfroot, a German startup building a marketplace connecting B2B creators with brands, has raised $15M in a Series A round led by Insight Partners.

Users will be able use AI to create newsletters based on their recordings.

Cameo launched a new TikTok integration that allows U.S. creators to offer personalized videos through the app.

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]

Cami Tellez announces launch of new company, $4 million raise.

On the latest episode of Equity, we debated what’s next for the creator economy, and whether there will be any room for the next generation of creators to stand out.

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, […]