XPG has announced its new INFINITY fan series and MAESTRO air CPU coolers, giving PC builders more affordable options for cooling their systems without giving up performance or looks.

The new products arrive at a time when PC hardware prices continue to face pressure from growing demand for memory and storage used in AI infrastructure. As many users work within tighter budgets, XPG says its latest cooling lineup is designed to help builders get the most value from their money while maintaining reliable performance and attractive system aesthetics.

The INFINITY fan series focuses on simple installation and clean cable management. Leading the lineup is the INFINITY F360, which uses a unibody design that reduces cable clutter and makes installation easier. XPG says the design allows users to build and upgrade their systems with less effort.

Alongside the F360, the company is also introducing the INFINITY F120 and INFINITY R120 fans. Both models support daisy-chain connectivity, allowing users to connect multiple fans together for a cleaner setup. The F120 is designed for standard airflow, while the R120 features reverse airflow for more flexible intake and exhaust configurations. All models feature an infinity mirror lighting effect that adds a premium look to gaming PCs.

XPG is also expanding its CPU cooling lineup with the new MAESTRO 42SA and MAESTRO 62DA air coolers. The MAESTRO 42SA uses a compact single-tower design with four direct-touch copper heat pipes and supports up to 200W TDP cooling performance.

For users with more demanding processors, the MAESTRO 62DA features a dual-tower heatsink design and six heat pipes. It is rated to handle up to 230W TDP, making it suitable for higher-performance CPUs used in gaming and content creation systems.

Both coolers come equipped with ARGB fans that use fluid dynamic bearings for quieter operation and improved durability. XPG says the coolers are built to deliver strong thermal performance while keeping noise levels under control.

With the launch of the INFINITY fan series and MAESTRO air coolers, XPG continues to strengthen its cooling product portfolio, offering PC enthusiasts practical and budget-friendly solutions for modern gaming and productivity builds.

ADATA XPG has launched a new memory series called NOVAKEY, and it is clearly trying to stand out. The highlight is its RGB DDR5 kit, which comes with what the company calls the world’s first infinity mirror design on gaming memory.

The design is the main talking point here. It creates a deep mirror effect that looks like a tunnel of light when the RGB is on. This fits well with modern PC cases that have glass panels. Even when the lights are off, the module still looks clean with its matte black finish and metal build.

But this is not only about looks. The NOVAKEY RGB DDR5 is built for stable performance. It offers speeds up to 6400 MT/s, which is considered a strong and balanced level for most users. Instead of chasing extreme overclock numbers, the focus here is smooth and reliable use. This makes it a good option for gaming, video editing, and even AI-related tasks.

The memory comes in 16 GB and 32 GB options, with both single and dual kits available. It also supports low latency, going as low as CL30. Inside, it uses a 10-layer PCB, built-in power management, and error correction to keep data safe and stable during heavy workloads.

Another point worth noting is support for both Intel XMP 3.0 and AMD EXPO. This means users can easily enable higher speeds with one click, without manual tuning.

ADATA XPG is also focusing on sustainability this time. The heat sink uses recycled aluminium and plastic, and the packaging is eco-friendly. At the same time, the company is offering a limited lifetime warranty, which adds extra trust for buyers.

ADATA XPG NOVAKEY DDR5 memory availability

The ADATA XPG NOVAKEY RGB DDR5 memory was released globally on April 24, 2026. It targets gamers and creators who want both good looks and stable performance without going into extreme setups.