Asha Sharma has been extremely active since she officially replaced the now-retired Phil Spencer at Xbox in late February. One of her earliest moves was discontinuing the "This Is an Xbox" marketing campaign, which had been widely mocked by fans. More significantly, she formally dismantled the Microsoft Gaming identity in favor of a unified Xbox-first structure, with Microsoft plastering the "Return of Xbox" slogan on its office walls. On April 21, Sharma announced a cut to Xbox Game Pass Ultimate's monthly price from $29.99 to $22.99, while PC Game Pass dropped from $16.49 to $13.99. Simultaneously, new Call of Duty […]

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After taking a look at the PS6 and Xbox Next (codenamed Project Helix) individually, we're going to compare them directly in this article. One thing is for sure: the next console generation is shaping up to be one of the most fascinating in years, and also one of the most unusual. Based on a mix of rumors and official information, Sony and Microsoft are building their new gaming platforms around fundamentally different philosophies. The PlayStation 6 is a traditional home console refined to its purest form: powerful, reasonably affordable, and built for the living room TV. Xbox Next is instead […]

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Microsoft hasn't held a proper consumer reveal for Project Helix yet, but between a flurry of leaks, an official GDC 2026 keynote by Jason Ronald (VP of Next Generation at Xbox), and AMD's own disclosures, we already know a surprising amount about the next Xbox console. What's already clear is that Project Helix isn't a straightforward generational upgrade to the Xbox Series S and X. It's a hybrid console-PC system capable of running both Xbox console games and PC titles from storefronts like Steam and GOG. With it, Microsoft hopes to reframe what a living room gaming box can be, […]

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