Take-Two CEO Strauss Zelnick was chatty as usual in today's Q1 FY 2027 earnings call, giving a lot of space to GTA 6 (as expected) but also addressing rising hardware costs with optimism about cloud gaming as a solution. When quizzed on the matter, he reckoned that increased hardware prices aren't a significant headwind for Take-Two's games because of strong demand for the publisher's titles (he's mainly referring to GTA and NBA here, in all likelihood). Then, he shared that Take-Two is bullish about streaming taking off "commercially" within three years and basically increasing the installed base tenfold. Look, the […]

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During today's Q1 FY 2027 earnings call, Take-Two Interactive CEO Strauss Zelnick confirmed that Rockstar's GTA 6 has made an exceptional and unprecedented start to preorders, although the publisher is refusing to disclose an actual sales figure or treat the early response as a finished victory: We've received exceptional pre-order reception to GTA 6. I'm not gonna tell you how many units we've sold, or we're selling, but I'd say that the sales are unprecedented and astonishing and astronomical, and that we don't know how to translate that into numbers yet. We're not taking a victory lap about pre-order sales […]

Read full article at https://wccftech.com/take-two-gta-6-preorders-unprecedented-no-disc/

Well before Grand Theft Auto 5 reached its 10-year anniversary, it was clear that Grand Theft Auto 6, whenever it would arrive, would be the biggest video game release, and likely the biggest release for a singular piece of entertainment across all industries, ever. Which is why Take-Two boss Strauss Zelnick is more than okay with letting Rockstar take its time, even when admitting that the current release date for GTA 6 puts it about 18 months behind schedule. In an interview with David Senra, Zelnick admits that GTA 6 is "about 18 months behind the original date...not much more […]

Read full article at https://wccftech.com/gta-6-18-months-behind-schedule-take-two-boss-admits/

Grand Theft Auto 6 is launching later this year, but only for current-generation consoles like the Xbox Series X/S and PS5. A PC version is expected to arrive eventually, but according to Take-Two CEO, Stauss Zelnick, PC players aren't necessarily the ‘core audience. 

In an interview with Bloomberg published this week, Zelnick said: “Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core. Like really serving the core consumer. If your core consumer isn't there, if they're not served first and best, you kind of don't hit your other consumers.”

Zelnick isn't entirely wrong, the console market has been hugely lucrative for Rockstar over the decades and thanks to the GTA Online, that disparity between PC and console revenue has only grown. In a recent leak we learned that GTA Online was still bringing in over $500M per year in microtransaction sales, but the vast majority of that income was generated on console, with PC players engaging with things like Shark Cards less.

With that said, Rockstar games do still sell millions of copies on the PC platform and for many, PC is the definitive way to play modes like GTA Online. That sure sounds like core audience material to me.

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KitGuru Says: How long do you think we'll be waiting before GTA 6 comes to PC? Considering the size of the game, I have a feeling that it could end up taking multiple years. 

Grand Theft Auto VI will be the biggest video game launch, and perhaps the biggest launch of any single piece of entertainment in history, when it arrives. Whether that's on November 19, 2026, as is the current plan, or on a different date due to an unforeseen delay, that statement is practically set in stone, and that'll happen despite GTA 6 only arriving on PlayStation 5 and Xbox Series X/S consoles to start, and not on PC. Why it won't arrive on PC is a topic of much debate, with speculation being that Rockstar and Take-Two would rather let players […]

Read full article at https://wccftech.com/take-two-boss-why-gta-6-comes-to-consoles-first-pc-second/

Ever since Nintendo began to charge $80 for some of its Switch 2 games, there has been a growing discussion surrounding game prices and more specifically how much Rockstar Games’ highly-anticipated Grand Theft Auto VI will cost at launch. While we have yet to get an official figure, the CEO of Take-Two Interactive has now commented on the matter.

Speaking during a recent appearance at the ‘iicon’ video game conference, Take-Two CEO Strauss Zelnick officially commented on the potential price for Grand Theft Auto VI, stating (as transcribed by IGN):

“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”

Zelnick continued, “We look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”

While pretty much no-one expected Zelnick to announce the official price for GTA VI during the conference, his comments do suggest that hopefully the popular memes claiming that Grand Theft Auto VI will cost $100+ remain just that: jokes and memes. With GTA VI scheduled to release this November however, we will have to find out sooner or later.

KitGuru says: What do you think of Zelnick’s comments? What price do you believe GTA VI will cost at launch? How much would you be willing to pay? Let us know down below.

Rockstar and Grand Theft Auto parent company Take-Two Interactive has reportedly had another round of layoffs, but instead of what you might expect from today's industry, where people are laid off because the studio believes a Generative AI (GenAI) tool can take over, it's the people who are supposed to be leading the GenAI charge getting laid off. Spotted by Kotaku (via PC Gamer), the now-former head of AI for Take-Two, Luke Dicken, shared on his personal LinkedIn page, "It's truly disappointing that I have to share with you that my time with T2 - and that of my team […]

Read full article at https://wccftech.com/take-two-reportedly-laid-off-ai-team/

Generative AI (GenAI) and the new wave of AI tools that have begun to filter through the video game industry continue to be a controversial topic of conversation in games. The most recent spike in controversy comes from the reveal of NVIDIA's DLSS 5, which was an incredibly impressive reveal for some, but the cause of major backlash that already has some developers part of that initial reveal doing damage control. While there are a lot of players concerned as to how much GenAI tools will continue to influence how video games look and are developed, Take-Two Interactive chief executive […]

Read full article at https://wccftech.com/take-two-boss-strauss-zelnick-genai-may-help-you-create-assets-but-not-hits-like-gta-vi/