JSAUX has officially introduced Voidjoy, a new sub-brand dedicated to gaming controllers and controller accessories. The announcement comes as the company celebrates its tenth year and expands its gaming hardware lineup beyond accessories.

The new brand will make its public debut at IFA 2026, which takes place in Berlin from September 4 to September 8. Visitors will get an early look at Voidjoy’s upcoming products during the event.

A New Step for JSAUX

JSAUX has become well known for products such as docks, cables, and other gaming accessories. With Voidjoy, the company is now entering the controller market with a dedicated brand focused on improving the way people play games.

According to Winnie Chen, Marketing Communications Manager at JSAUX, the goal is to bring the same practical design approach that the company has used for its accessories into gaming controllers. The focus is on creating products that match the needs of everyday players.

Three Product Categories Planned

Voidjoy will launch with three main product categories.

The first is portable controllers, designed for handheld gaming devices, mobile phones, and gaming on the go.

The second is PC controllers, offering traditional gamepad support with extra customization options for players.

The third category is controller accessories, giving gamers more ways to improve and expand the controllers they already own.

JSAUX says additional information about these products will be revealed before IFA 2026.

First Look at IFA 2026

JSAUX will showcase the new Voidjoy brand at its booth during IFA 2026 in Messe Berlin. Along with the new controller lineup, the company will also display other products from its gaming portfolio.

The exhibition will give media, business partners, and visitors their first opportunity to see what Voidjoy has to offer before the products reach the market.

While full specifications and release plans are still under wraps, the announcement shows that JSAUX is taking another step in expanding its gaming hardware business with a stronger focus on controllers.