Asha Sharma has been extremely active since she officially replaced the now-retired Phil Spencer at Xbox in late February. One of her earliest moves was discontinuing the "This Is an Xbox" marketing campaign, which had been widely mocked by fans. More significantly, she formally dismantled the Microsoft Gaming identity in favor of a unified Xbox-first structure, with Microsoft plastering the "Return of Xbox" slogan on its office walls. On April 21, Sharma announced a cut to Xbox Game Pass Ultimate's monthly price from $29.99 to $22.99, while PC Game Pass dropped from $16.49 to $13.99. Simultaneously, new Call of Duty […]

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Microsoft hasn't held a proper consumer reveal for Project Helix yet, but between a flurry of leaks, an official GDC 2026 keynote by Jason Ronald (VP of Next Generation at Xbox), and AMD's own disclosures, we already know a surprising amount about the next Xbox console. What's already clear is that Project Helix isn't a straightforward generational upgrade to the Xbox Series S and X. It's a hybrid console-PC system capable of running both Xbox console games and PC titles from storefronts like Steam and GOG. With it, Microsoft hopes to reframe what a living room gaming box can be, […]

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As regular readers of gaming news know all too well, Wedbush Securities Strategic Advisor Michael Pachter is not one to mince words, always speaking his mind regardless. In 2018, he famously said loot boxes only existed because consumers were stupid. In 2022, he criticized Sony for vastly overpaying Bungie in the $3.6 billion acquisition, especially compared to Microsoft's acquisition of Activision Blizzard and Take-Two's acquisition of Zynga. In the same year, he also prophesied that Xbox Game Pass active subscribers would blow up to 100 million when Activision Blizzard games were added, and literally doubled down on the prediction in […]

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