LoginThe pitch trick that helped an eSports startup raise $20M when VCs only wanted AI
Earlier this year, Lucra Sports founder and CEO Dylan Robbins did something that no one else has ever done. And he shared several secrets on how he did it.
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You don’t need to be an AI startup to raise. Lucra has $20M to prove it.
Slapping “AI” on your startup’s pitch deck is basically table stakes right now. When a founder raised $20 million from Cathie Wood’s ARK Invest for an eSports gamification loyalty startup without those two letters in the spotlight, it got us wondering how the conversation even started — especially when ARK had already been burned by a company operating in the same space. On this episode of TechCrunch’s Equity podcast, Julie […]
Cathie Wood’s ARK makes its first lead investment in startup Lucra — and it isn’t AI
Lucra offers corporate loyalty programs reimagined as interactive esports. But winning ARK as a lead wasn't easy.
